CREATIVE BACKGROUND.
CREATIVE BACKGROUND.
Professional Experience.
The Agency RE
July 2022 - Present
Art Director
Los Angeles, CA
- Spearhead the development of high-impact branding and marketing initiatives, resulting in measurable increases in engagement across digital and print collateral, web media, and corporate events.
- Deliver video and motion graphic content (via traditional production methods and evolving AI-generative tools) to a global audience of 500K+, consistently generating 25-50K views per video and reinforcing brand consistency on social platforms.
- Elevate team performance by mentoring designers, editors, and animators, resulting in improved project execution and individual growth across departments.
- Research, develop, and implement innovative systems and tools to align creative briefs and communications with executive-level objectives, contributing to improved cross-functional collaboration and streamlined processes.
Triplemint
July 2021 - July 2022
Art Director
New York, NY
- Led the seamless integration of Triplemint into The Agency RE, transforming over 200+ design templates and enhancing workflow efficiency within a three-month deadline.
- Innovated a luxury-centric brand identity, introducing a refined color palette, typography, and design ethos that significantly elevated marketing efforts across the board.
- Directed a team in producing marketing collateral for 150+ clients, resulting in a more cohesive brand image and higher-quality client-facing materials.
Warner Bros. Stage 13
August 2018 - July 2021
Creative Consultant
Burbank, CA
- Art directed award-winning marketing campaigns for Emmy® Award-nominated content by Warner Bros.’ Stage 13 Network, resulting in expanded brand visibility across print, digital, and social media platforms.
- Conceptualized and produced visually engaging key art and motion graphics for scripted and unscripted series, ensuring alignment with brand identity while appealing to diverse, global audiences.
BrandingIron Worldwide, Inc
September 2016 - July 2021
Art Director, Creative Strategist
West Hollywood, CA
- Co-led the creation of immersive brand experiences for Disney, Netflix, and Legendary Pictures integrating consumer data to drive innovative marketing strategies across the US and Latin America.
- Delivered comprehensive branding packages for various high-grossing national and global brands (Best Buy, Lay’s, MAC Cosmetics, PlayStation, Taco Bell, Totalplay, Vivo), enhancing their market presence through cohesive multi-channel campaigns.
- Revitalized company brand identity, steering the design of internal and external collateral, which bolstered both client engagement and corporate culture.
UCLA Center for Health Services and Society
June 2014 - September 2016
Graphic Designer, Research Associate I/II
Los Angeles, CA
- Co-developed an innovative microsite, app, and e-course for the CPIC project, expanding access to academic resources for mental health professionals and improving community-based research methodologies.
- Contributed to a high-impact 100-page policy report for the 19th Surgeon General, Vivek Murthy, combining design strategy with content development to elevate the report’s influence.
- Amplified the voices of veterans through a 6-month qualitative data initiative in collaboration with Principal Investigators, influencing mental health policy under the Mental Illness Research, Education, & Clinical Centers.
Education.
Otis College of Art & Design
MFA, Graphic Design
University of California, Los Angeles (UCLA)
BA, English | Public Affairs Minor (Urban Planning)
Skills.
DESIGN
Adobe Creative Ste (After Effects, Illustrator, InDesign, Photoshop, Premiere), Figma, Microsoft Office Ste, Midjourney, Runway
SPECIALTIES
Creative Direction, Branding & Identity, Marketing Campaigns, Creative Strategy, Leadership
COLLABORATION
Multidisciplinary Team Management, Writing & Storytelling, Cross-departmental Coordination
Awards & Publications.
SAGE JOURNALS
Feller, Sophie C, et al. “Emotional Well-Being and Public Health: Proposal for a Model National Initiative.” SAGE Journals, 16 Feb. 2018.
ETHNICITY & DISEASE
Mango, Joseph D, et al. “Commentary: Community Partner Experiences in CPR: What Participation in Partnered Research Can Mean to Community and Patient Stakeholders.” Ethnicity & Disease, vol. 28, no. 2, 2018, pp. 311–316.
Professional Experience.
The Agency RE
07/22 - Present
Art Director
Los Angeles, CA
- Spearhead the development of high-impact branding and marketing initiatives, resulting in measurable increases in engagement across digital and print collateral, web media, and corporate events.
- Deliver video and motion graphic content (via traditional production methods and evolving AI-generative tools) to a global audience of 500K+, consistently generating 25-50K views per video and reinforcing brand consistency on social platforms.
- Elevate team performance by mentoring designers, editors, and animators, resulting in improved project execution and individual growth across departments.
- Research, develop, and implement innovative systems and tools to align creative briefs and communications with executive-level objectives, contributing to improved cross-functional collaboration and streamlined processes.
Triplemint
July 2021 - July 2022
Art Director
New York, NY
- Led the seamless integration of Triplemint into The Agency RE, transforming over 200+ design templates and enhancing workflow efficiency within a three-month deadline.
- Innovated a luxury-centric brand identity, introducing a refined color palette, typography, and design ethos that significantly elevated marketing efforts across the board.
- Directed a team in producing marketing collateral for 150+ clients, resulting in a more cohesive brand image and higher-quality client-facing materials.
Warner Bros. Stage 13
08/18 - 07/21
Creat. Consultant
Burbank, CA
- Art directed award-winning marketing campaigns for Emmy® Award-nominated content by Warner Bros.’ Stage 13 Network, resulting in expanded brand visibility across print, digital, and social media platforms.
- Conceptualized and produced visually engaging key art and motion graphics for scripted and unscripted series, ensuring alignment with brand identity while appealing to diverse, global audiences.
BIW, Inc
09/16 - 07/21
Art Director, Creat. Strat.
W. Hollywood, CA
- Co-led the creation of immersive brand experiences for Disney, Netflix, and Legendary Pictures integrating consumer data to drive innovative marketing strategies across the US and Latin America.
- Delivered comprehensive branding packages for various high-grossing national and global brands (Best Buy, Lay’s, MAC Cosmetics, PlayStation, Taco Bell, Totalplay, Vivo), enhancing their market presence through cohesive multi-channel campaigns.
- Revitalized company brand identity, steering the design of internal and external collateral, which bolstered both client engagement and corporate culture.
UCLA CHSS
06/14 - 09/16
Gr. Designer, Res. Assoc. I/II
Los Angeles, CA
- Co-developed an innovative microsite, app, and e-course for the CPIC project, expanding access to academic resources for mental health professionals and improving community-based research methodologies.
- Contributed to a high-impact 100-page policy report for the 19th Surgeon General, Vivek Murthy, combining design strategy with content development to elevate the report’s influence.
- Amplified the voices of veterans through a 6-month qualitative data initiative in collaboration with Principal Investigators, influencing mental health policy under the Mental Illness Research, Education, & Clinical Centers.
Education.
Otis College of Art & Design
MFA, Graphic Design
UCLA
BA, English | Pub. Aff. Minor (Urban Plan.)
Skills.
DESIGN
Adobe Creative Ste (After Effects, Illustrator, InDesign, Photoshop, Premiere), Figma, Microsoft Office Ste, Midjourney, Runway
SPECIALTIES
Creative Direction, Branding & Identity, Marketing Campaigns, Creative Strategy, Leadership
COLLABORATION
Multidisciplinary Team Management, Writing & Storytelling, Cross-departmental Coordination
Awards & Publications.
SAGE JOURNALS
Feller, Sophie C, et al. “Emotional Well-Being and Public Health: Proposal for a Model National Initiative.” SAGE Journals, 16 Feb. 2018.
ETHNICITY & DISEASE
Mango, Joseph D, et al. “Commentary: Community Partner Experiences in CPR: What Participation in Partnered Research Can Mean to Community and Patient Stakeholders.” Ethnicity & Disease, vol. 28, no. 2, 2018, pp. 311–316.
THE HUNDREDTH DOOR
2024 GOLD WINNER
Non-Broadcast: Short Form Web Videos
Art Director, Editor
SPECIAL
2020 BRONZE WINNER
Comedy: Long Form or Series
Art Director, Marketing
FAMILY STYLE
2020 SILVER WINNER
Branded Content: Non-Scripted Series
Art Director, Marketing
IT'S BRUNO!
2020 SILVER WINNER
Social Video: Media & Entertainment
Art Director, Marketing
FAMILY STYLE
2020 AWARD FINALIST
Multicultural Community Engagement
Art Director, Marketing
IT'S BRUNO!
2020 AWARD FINALIST
Pets & Animals
Art Director, Marketing
SPECIAL
2020 AWARD WINNER
Comedy: Long Form
Art Director, Marketing
THE HUNDREDTH DOOR
2024 GOLD WINNER
Non-Broadcast: Short Form Web Videos
Art Director, Editor
SPECIAL
2020 BRONZE WINNER
Comedy: Long Form or Series
Art Director, Marketing
FAMILY STYLE
2020 SILVER WINNER
Branded Content: Non-Scripted Series
Art Director, Marketing
IT'S BRUNO!
2020 SILVER WINNER
Social Video: Media & Entertainment
Art Director, Marketing
FAMILY STYLE
2020 AWARD FINALIST
Multicultural Community Engagement
Art Director, Marketing
IT'S BRUNO!
2020 AWARD FINALIST
Pets & Animals
Art Director, Marketing
SPECIAL
2020 AWARD WINNER
Comedy: Long Form
Art Director, Marketing
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