Brand Identity
BrandingIron Worldwide, Inc
BrandingIron Worldwide, Inc is a creative agency based in West Hollywood, CA, offering services for a number of industries, including entertainment, lifestyle, and consumer brands. Its rebranded identity features a new logo, color palette, typographic system, and a more playful and engaging personality.
In order to create a contemporary and approachable identity that reflects the agency’s playful yet professional personality, a youthful monogram and vibrant color palette were designed with fresh energy, while maintaining a classic undertone that reassures clients across targeted industries. The flexible typographic system ensures clarity and adaptability across platforms and media, supporting a brand experience that is both engaging and accessible.
- Brand Foundation
- Logo/Monogram System
- Type System
- Color Palette
- Website
Art Direction/Graphic Design/Code: Matt Plaia
Animation/Motion Graphics: Owen Kozec
LOGO & TYPOGRAPHY.
Inspired by mid-century typefaces, the BrandingIron Worldwide logo and monogram combines reflect the agency’s creative and timeless spirit. The typeface is bold and dynamic, combining two fonts while ensuring clarity and impact across various platforms.
COLOR PALETTE.
The three-tier color palette was designed to convey vibrancy, expansiveness, and confidence, with a mix of deep, energetic hues and softer, approachable tones. This combination reflects the agency’s personality while maintaining a professional and polished appearance that can be applied across their various divisions.
AESTHETIC.
The aesthetic of BrandingIron Worldwide balances contemporary minimalism with a bold, creative edge. Sleek visuals and a clean, structured layout accompany the playful graphics and strong visual elements that enhance user engagement and brand presence.
