Marketing
Netflix
These marketing campaigns for Netflix spanned multiple high-profile properties, including Stranger Things, Lost in Space, La Casa de Papel (Money Heist), Klaus, Triple Frontier, GLOW, and more. The campaigns were designed to engage audiences domestically and internationally, particularly in key markets such as Latin America. Each project aimed to amplify the unique identity of these series through tailored promotional efforts that resonated with diverse audiences.
The projects encompassed a wide range of creative and strategic responsibilities, including presentation design, promotional ideation, event design, product development, and marketing campaigns. These efforts included developing immersive fan experiences and innovative approaches to engage consumers while strengthening the connection with each Netflix series.
The campaigns not only increased audience engagement but also established successful partnerships with major brands such as MAC Cosmetics, PlayStation, Taco Bell, Lay’s, and Best Buy. These collaborations enriched the marketing efforts, aligning seamlessly with each Netflix property while expanding the reach and cultural impact of the campaigns.
Creative Direction: Alejandro Leal
Art Direction: Matt Plaia
Graphic Design: Dmitri Walker, Megan Witte, Vanessa Reyes
