Creative Production
Next Generation
The Next Generation campaign was designed to showcase the visionary leadership and innovative spirit at The Agency RE. Set against the energetic backdrop of New York City, the campaign highlights the company’s commitment to shaping the future of the real estate industry through bold initiatives and forward-thinking strategies.
The video features narration by CEO and Co-Founder Mauricio Umansky and showcases dynamic urban visuals, including the wild posting of “The Next Generation of Real Estate” posters throughout the city. The creative work combined high-impact visuals, urban settings, and narration to reflect the ambition and innovative mindset that drives The Agency RE.
Inman Innovator Awards 2024: Finalist
“Next Generation of Real Estate”
Most Innovative Marketing Campaign
Art Director, Marketing
Creative Direction: Shane Gazzo
Art Direction/Editing: Matt Plaia
Copywriting: Carolyn Meers, Sarah Jansen-Mount
Videography: David Finlay
Voice Over: Mauricio Umansky