Generative AI
The Bold
The Bold is The Agency RE’s cinematic year-end video for 2024. The video captures the courage, momentum, and innovation that define The Agency’s approach to luxury real estate, celebrating a year of bold decisions and setting the stage for what’s ahead. The narrative unfolds through a blend of evocative imagery, high-design aesthetics, and emotionally resonant soundscapes, reinforcing The Agency’s role as a creative and industry leader.
The full production process included concept development, scripting, AI image prompting via Adobe Firefly, image-to-video generation through Runway, and editing and grading in Adobe After Effects. Visual assets were composited and refined using Photoshop, while the audio experience was designed in Logic Pro, Podcastle, and Envato. The final product transitions between a custom-branded vinyl record and a series of stylized vignettes—each representing a key theme in The Agency’s 2024 story. Every visual, sound cue, and motion element was carefully crafted to align with the brand’s forward-thinking identity.
The Bold was met with strong engagement internally and within the broader real estate and creative communities. As The Agency’s first AI-integrated year-end video, it demonstrated the firm’s commitment to pioneering new storytelling methods. Its entry into Project Odyssey expanded The Agency’s creative footprint while reinforcing its position as a boundary-pushing brand. The video ultimately served as both a celebration and a rallying cry—capturing the spirit of a company always ready to take the next bold step.
Voice-over: Mauricio Umansky
SVP of Marketing & Communication: Laura Corrigan O’Connell
Creative Director: Shane Gazzo
Director of Agent Marketing: Lesley Stern
Art Director (AI, Editing, Sound Design): Matt Plaia
Copywriter: Sarah Jansen-Mount
Sr. Project, Media & Marketing Manager: Cassie Thomas
“Silver Lining” by: Where’s Lulu?