The Agency RE
The Hundredth Door
The Hundredth Door is a short-form video created to celebrate The Agency RE’s significant milestone of opening its 100th franchise office. The piece highlights the brand’s exponential growth over the past decade and its journey to becoming a global leader in luxury real estate.
This project combines iconic archival footage from 20th-century moments, including the moon landing and vintage commercials, with interviews featuring CEO Mauricio Umansky and CCO Billy Rose. The video integrates elements of filming, editing, motion graphics, sound mixing, and a compelling script that weaves together the narrative of The Agency’s success and future ambitions.
Debuted at Forum 2023, The Hundredth Door was celebrated for its powerful storytelling, capturing the essence of The Agency’s brand and visionary leadership. The video was instrumental in reinforcing the company’s identity while also inviting viewers to anticipate future innovations.
Creative Direction: Shane Gazzo
Art Direction/Editing: Matt Plaia
Copywriting: Nicole Montgomery
Voice Over: Billy Rose, Mauricio Umansky