Marketing
Tomb Raider
The 2018 film Tomb Raider, distributed by Warner Bros. and MGM, stars Alicia Vikander as Lara Croft, a fiercely independent woman who embarks on a dangerous journey to uncover the mystery behind her father’s disappearance. For the film’s marketing, campaigns were built around Vikander’s action-packed portrayal, utilizing interactive digital content, physical activations, and global premieres to engage a new generation of fans while honoring the legacy of the video game franchise.
As Warner Bros. Picture International’s OOH creative agency, our team developed a series of impactful campaigns, activations, and partnerships specifically tailored for the Latin American market. These efforts included large-scale outdoor advertising, digital activations, and strategic brand collaborations designed to resonate with local audiences.
Global Box Office Gross: $274 Million
$94M Budget for Production and Promotion
Creative Direction: Alejandro Leal
Art Direction/Creative Strategy: Matt Plaia
Graphic Design: Abraham Matias, Benjamin Guzman, Jon Milian
